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Keep Walking and Join the pact. Never drink and dr...

Keep Walking and Join the pact. Never drink and drive.

Jenson Button pictured driving a McLaren MP4-650S at a JOHNNIE WALKER driving spectacular in Edinburgh as part of the JOHNNIE WALKER responsible drinking campaign to give away 250,000 kilometres of safe rides home around the world during the festive season

Cand m-am intors in Romania, dupa aproape 5 ani, prima reclama care mi-a atras atentia a fost cea la Johnnie Walker, cocotata pe una dintre cladirile de pe Calea Victoriei. Se intampla in toamna lui 1993 si daca nu ma insel, inca se afla acolo.

Nu sunt bautoare de whisky, dar imi plac reclamele. Iar Johnnie Walker a stiut mereu sa faca reclame bune. Simple si cu substanta.

Se vede ca au o echipa excelenta de creatie, PR si marketing iar ultima lor campanie, “Join the Pact. Never Drink and Drive” este dovada acelui echilibru al placerilor. Da, iti place sa bei, dar atunci iti lasi masina acasa, pentru a te bucura de un pahar de whisky scotian cu o adevarata “legacy” (s-a nascut in anul de gratie 1820).

Join the Pact (Soha ne igyál, ha vezetsz Hungary)

Former Formula 1 driver and JOHNNIE WALKER Global Responsible Drinking Ambassador, Mika Häkkinen, Formula 1 drivers Jenson Button and Kevin Magnussen are pictured at the launch of the Johnnie Walker responsible drinking campaign which will run in Edinburgh and in over 60 other cities across the globe

Acum o luna, prietena mea Mirela Bucovicean (Molecule-F), unul dintre cei mai buni soferi pe care ii cunosc, a acceptat invitatia Johnnie Walker – “Join The Pact. Never Drink and Drive” si a zburat direct la Edinburg, pentru a semna pactul “Never drink and drive” cu ocazia spectacolului oferit de Mika Hakkinen – Ambasador Global Johnnie Walker Global Responsible Drinking, Jenson Button si Kevin Magnussen – toti piloti McLaren Mercedes Formula 1.

Mika si Mirela in Caparo

Mika si Mirela in Caparo

Mirela Bucovicean si Mika Hakkinen

Mirela Bucovicean si Mika Hakkinen

 

 

Cele 2.000 de biletele puse spre vanzare pentru evenimentul de le Edinburgh “Join The Pact to Never Drink and Drive” au fost vandute in doar 3 minunte. Pana in acest moment Join the Pact a obtinut deja angamentul de a nu conduce dupa ce au consumat bauturi alcoolice a 1, 4 milioane de oameni, iar in septembrie JOHNNIE WALKER si-a anuntat urmatorul obiectiv, acela de a strange inca 5 milioane de semnaturi personale, de aderare la pactul de a conduce in siguranta.

Sesiune de debriefing inaintea drive-ului

In cadrul initiativei globale JOHNNIE WALKER – programul de consum responsabil de alcool, Join the Pact – liderul mondial de Scotch Whisky, pune la bataie calatorii care se vor intinde pe 250,000 km. in jurul lumii in perioada sarbatorilor, pentru a incuraja oamenii sa nu conduca dupa ce au consumat alcool.

Campania Join The Pact – Never Drink and Drive se va desfasura in Edinburgh si in alte 60 de orase in jurul lumii.

In Romania Johnnie Walker este distribuit de Diageo si PR-izat de Molecule-F PR.

 

https://vimeo.com/album/3159579

I’m Joining The Pact alaturi de Johnnie Walker, Mika Hakkinen, Mirela Bucovicean, Cerina Ratiu si toti prietenii mei si alti 1.4 milioane de oameni, facand in fata tuturor promisiunea: #drivehomesafely on Holidays, #neverdrinkanddrive.

Final material

Surse de inspiratie foto: Molecule-F PR, http://www.patrickgosling.com

 

 


People, Places, Projects, Plans, Special moments, all connected in my journal of memoires. My memoirs, seeking for the good times lived by me & by the others. I believe in gentle hood and in nomad thinking. I believe in the progress of humankind and hope this will happen during my lifetime. Welcome aboard!

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